Question 3

5 marks
Content - 2 marks
Analysis - 3 marks
Content
1 mark - definition of market research or identifies one benefit
2 marks - defines market research and identifies one benefit or identifies two benefits
Analysis
3 marks - good analysis of the benefits
1-2 marks - limited analysis of the benefits

Possible answers include
Market research enables Pete to understand what the customers want and therefore better meet their needs
Market research allows him to assess the competition
Market research will help him meet the needs of his new market
It can help him create a USP