Question 4

7 marks
Content - 2 marks
Application - 2 marks
Analysis - 3 marks
Content
1 mark - defines the term differentitation or identifing one way that Pete can differentiate his product
2 marks - identifies two ways can differentiate the product or one way and a definition
Application
1 mark - limited application to the case
2 marks - good application to the case
Analysis
3 marks - good analysis
1-2 marks - limited analysis

Possible answers include
Pete could differentiate his product by giving it a USP to make it stand out from the competition
Pete could offer additional services to his clients e.g. painting and decorating as well as plumbing
Pete could stock products for his clients e.g. diswashers and sinks and offer a one stop installation service
Pete could differentiate his service by being open longer hours