Question 5

8 marks
Content - 2 marks
Application - 2 marks
Analysis - 2 marks
Evaluation - 2 marks
Content
1 mark - Identifies one benefit
2 marks - Identifies two benefits
Application
1 mark - Limited analysis
2 marks - Good analysis
Analysis
1 mark - Limited analysis
2 marks - Good analysis
Evaluation
1 mark - Limited evaluation
2 marks - Good evaluation

Possible answers
An advertising agency would provide specailist advice that Pete doesnt have
An advertising agency would have good media relationships
An advertising agency would have past success in conducting campaigns
The use of an agency could increase the success of the campaign
It would be expensive for Pete and may reduce his profits