“The extent to which a study can be generalised to real life.”
If a piece of research is high in ecological validity it is easy to relate to real life. For example, an experiment conducted in realistic conditions would be said to be high in ecological validity and an experiment conducted in artificial conditions would be said to be low in ecological validity.
Describe 4 problems in attempting to conduct ecologically valid research. Use either Milgram, Zimbardo’s or Piliavin’s research to illustrate your problems (12)
(Problems are split into Point/ Example/Concluding comment)
