Most Psychologists try to avoid carrying out a study that is low in ecological validity. Creating a study that is both scientific and ecological valid is challenging.
What problems do Psychologist's face conducting ecologically valid research?
- Recreating a natural/realistic environment is subjective. What is realistic?
- The most ecologically valid research is conducted in the field, but field experiments lack control.
- Creating a realistic environment could be expensive.
- Not letting Participants know that they are in an experiment/study is unethical.
