Answer

Any 2 of the following problems:

  • Ecological validity. Behaviour displayed in a laboratory may not occur in everyday life.
  • Demand characteristics. A Participant may realise the researcher's aim and this may change their behaviour, again making behaviour artificial and less applicable to everyday life.
  • Social Desirability. People may not give trueful answers because they want to create a socially desirable image
  • Observer Effect. If people know that they are being watched their behaviour may not be natural
  • Level of Control. Observations lack control so establishing cause and effect is difficult.
  • Generalisability. In order to generalise results to everyday life the sample size must be large enough and representative of the particular cultural, political and social context
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