Question 1a

Simon Jones has decided to run a new festival to rival Glastonbury.

He has to pay out the following costs:

 £250,000 for licensing

£100,000 for insurance

£75,000 for a security fence

£15 per ticket holder for security

£50 per 100 ticket holders for postage and packing and administration costs.

In addition his outlay for bands is £750,000.

He is looking at a capacity of 25000.

Which of the following would be the most profitable price for Simon to charge assuming all the tickets would be sold?

a. £50.00

b. £60.00

c. £70.00

(10 marks)

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