Goals and objectives

Our reason for being

To dedicate our business to the pursuit of social and environmental change.

To creatively balance the financial and human needs of our stakeholders: employees, franchisees, customers, suppliers and shareholders.

To courageously ensure that our business is ecologically sustainable: meeting the needs of the present without compromising the future.

To meaningfully contribute to local, national and international communities in which we trade, by adopting a code of conduct which ensures care, honesty, fairness and respect.

To passionately campaign for the protection of the environment, human and civil rights, and against animal testing within the cosmetics and toiletries industry.

To tirelessly work to narrow the gap between principles and practice, whilst making fun, passion and care part of our daily lives.

Mission statement, The Body Shop International plc, 1999

Firms set themselves goals to achieve. The mission statement of a company states its overall aim and purpose. This is then translated into corporate objectives.

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KEY POINT: Corporate objectives become measurable when developed into more detailed functional objectives: these are expanded into individual objectives for employees to achieve. Achievement can be measured through appraisal of individuals and by adopting a management by
objectives (MBO) approach.