Answers
1. Prices of other leisure events, prices of substitutes e.g. watching the match on TV, incomes, tastes and fashions, advertising
2. The increase was due to more people being aware of cricket and a change in fashion as when Uk teams are doing well more people want to see them
3. Demand has increased as incomes have increased
4. They are seen as luxuries so are more vulnerable to changes in price
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