Media and Sports Funding

TV companies pay huge sums to cover sports and the advertisers and sponsors back the sport because of the exposure they will get in the media.

Individuals train for sport because the media gives them the stage on which to demonstrate their talents.

Media coverage brings in the sponsors and advertising to sports (essential for sports to be viable)

Sponsorship of sports is a cheap form of advertising

Sponsorship funds the sport

Sport attracts paying customers to the media’s presentation