Product and Service Design

Product and Service Design

This section explains Product and Service Design covering, Design Mix (Function, Aesthetics and Cost) and Changes in the Elements of the Design Mix to Reflect Social Trends.

Design Mix

The design mix refers to the key elements considered when developing a product or service. It aims to strike the right balance between what the product does, how it looks, and how much it costs to produce.

Function

• Refers to how well the product works and whether it meets its intended purpose.
• Reliability, durability, and usability are key aspects.
• Example: A kettle must boil water efficiently and safely.

Aesthetics

• How the product looks and feels – this includes design, style, shape, colour, and texture.
• A product's appeal to the senses can influence consumer preferences and brand image.
• Example: A smartphone with a sleek, modern design may attract more customers than a bulkier model.

Cost

• The design must consider how much it will cost to produce, distribute and market the product.
• A business needs to ensure it can make a profit while remaining competitive in the market.
• Example: Using more affordable materials can reduce unit cost, helping maintain pricing strategies.

Changes in the Elements of the Design Mix to Reflect Social Trends

Social and environmental concerns are increasingly influencing product design. Businesses are adapting their design mix to meet consumer expectations, corporate social responsibility (CSR), and sustainability goals.

Concern Over Resource Depletion

Designing for Waste Minimisation, Re-use and Recycling

• Products are now being designed to reduce waste, both during production and at end-of-life.
• Materials used might be recyclable, biodegradable or reusable.
• Design may include features like modular parts, longer lifespans, or packaging that is minimal and recyclable.
• Example: Flat-pack furniture designed to reduce packaging waste and allow easy disassembly for recycling.

Ethical Sourcing

• Involves obtaining materials and components from responsible, sustainable sources.
• Includes ensuring fair wages, safe working conditions, and minimal environmental damage in supply chains.
• Can improve brand image and build customer loyalty.
• Example: Clothing brands sourcing organic cotton from certified fair trade suppliers.

Summary