Sport is everywhere!
1. TV and radio
2. Cable and satellite – pay-per-view events
4. Newspapers and magazines
5. Books and films
6. Mobile technology
Media coverage depends a lot on technology. Apart from making the above forms possible, it also improves things with instant replays, photo finishes, underwater cameras, split times and timings.
- Money – media companies pay for the rights to show a sport. Sponsorship will increase massively if that sport is popularised by the media
- Education – people learn about rules and tactics for a sport
- Role Models – young people aspire to be like these
- Inspiration – brings sports to people who may not otherwise experience it, which can encourage participation
- Aid to Coaching – lets you study the performance of others
- Bias – only the really popular sports get much coverage, so smaller sports don’t get much sponsorship
- Lack of Attendance- watching it on TV means you re not at the game, which reduces ticket sales.
- Overload - some think there is too much sport on TV
- 'Open Season' – stars are hounded by the media
- Demands to Comply – media impose rules on sports to make them more exciting. Golden goal in football, tie breaks in tennis